Lazada Rebrands Logistics Arm

Lazada announced the rebranding of its logistics arm to Lazada Logistics. It was previously known as Lazada eLogistics (LEL) and Lazada Express (LEX) separately. LEL managed the fulfilment and logistics with third-party logistics (3PL) providers. On the other hand, whereas LEX handled the parcel delivery to customers. The new blue logo reflects efficiency and reliability as the eCommerce giant offers Southeast Asian brands and sellers one-stop logistics solutions for all their business needs.

Chun Li, Chief Executive Officer of Lazada Group, said: “Over the past decade, Lazada’s proprietary logistic network has reshaped the eCommerce landscape in one of the world’s most populous and geographically diverse regions. The logistics capabilities have enabled us to provide best-in-class delivery service to our consumers across the region. It has also offered hassle-free and end-to-end services to our sellers and partners. This re-branding reflects the significant progress we have made over the years, powered by our people and technology.”

Multi-Channel Logistics comes to Lazada.

Along with the rebranding, Lazada Logistics is also introducing multi-channel logistics (MCL) services. MCL provides a single stock fulfilment solution to help eCommerce enablers and brands fulfil across all eCommerce channels seamlessly. Whether the consumer orders on Lazada or other eCommerce channels, Lazada Logistics will fulfil and deliver all orders.

MCL also allows brands and sellers to have greater agility and flexibility in inventory control. It also relieves them of logistics concerns that include high capital and operational expense associated with order fulfilment.  They do not need to build an extensive network of operations without economies of scale.

Andy Huang, Chief Logistics Officer of Lazada Group, said: “In the current climate, consumers have grown accustomed to the convenience of a new shopping norm. Consumers now expect their purchases intact and on time at their doorstep.  It is more important than ever that we continue to innovate and introduce such new solutions. These solutions will help our merchants and eCommerce partners meet the growing demands and expectations of their customers.”