Starbucks Opens 500th Store in Thailand Aims for 800 by 2030
Starbucks has marked a significant milestone in its expansion journey by opening its 500th store in Thailand. This new outlet, a drive-through in Bangkok, signifies the company’s aggressive growth strategy in the Southeast Asian nation. Starbucks aims to operate 800 stores in Thailand by 2030. Thus, highlighting the importance of this market in its global expansion plans.
The partnership between Starbucks and Coffee Concepts Thailand, a joint venture between Singapore’s F&N and Hong Kong’s Maxim’s Group, has been pivotal in this growth. Coffee Concepts Thailand has managed Starbucks operations since May 2019, bringing the brand closer to Thai consumers with innovative store formats, including the popular drive-through model.
Starbucks entered the Thai market in 1998, opening its first store at the Central Chidlom department store in Bangkok. Over the years, the company has steadily increased its footprint, adapting to local preferences and embracing sustainable practices. In March 2024, Starbucks globally certified 6,091 Greener Stores, nearly doubling the number from the previous year. This initiative aligns with its commitment to reducing its carbon footprint, water usage, and landfill waste by 2030.
New Starbucks Store in Thailand is Green
The new store in Bangkok embodies Starbucks’ focus on sustainability and convenience. As part of its Greener Stores initiative, this outlet incorporates eco-friendly design elements and operational practices. This commitment to sustainability is crucial as the coffee giant aims to certify 10,000 Greener Stores worldwide by 2025.
Despite global challenges, including recent boycotts affecting sales, Starbucks continues to invest in its future. CEO Laxman Narasimhan remains optimistic about the brand’s potential, focusing on long-term growth and innovation.
In addition to the store opening, Starbucks announced a price increase of five baht across all beverages in Thailand, citing rising operational costs. This adjustment follows similar moves by other services in the country, like the BTS Skytrain fare hike.
Starbucks’ 500th store in Thailand represents more than just a number; it underscores the brand’s resilience, adaptability, and commitment to both growth and sustainability in a dynamic market. As Starbucks looks toward 2030, its presence in Thailand will undoubtedly play a key role in achieving its global objectives.
