PT Bank Negara Indonesia (Persero) Tbk or BNI collaborates with Tokopedia to become a partner bank for sellers to disburse the proceeds from the sale of transactions at the online shop. Currently, 12 percent of BNI customers are entrepreneurs. Thus it was only a matter of time the bank embark on this collaboration.
Micro, small and medium enterprises (MSMEs) have an essential role in driving the pace of Indonesia’s economy. MSMEs are critical pillars of the Indonesian economy. MSMEs also assist the government in absorbing productive age workers. Thus, MSMEs are supporting efforts to restore the national economy.
By carrying out this vital role, MSMEs need support from market networks through online buying and selling transactions or e-commerce. Not only for business operations, but e-commerce also makes it easier for MSME players to market their products more widely. Moreover, the pandemic has made people more dependent on e-commerce to shop from home.
That was the explanation of the Consumer Business Director of BNI, Corina Leyla Karnalies in Jakarta, Wednesday, 21 October 2020.
“We held a promo program for Tokopedia sellers who chose BNI Taplus Bisnis as their cash disbursement account. The prizes for the promo program total a pool of IDR 1.4 billion. The more often the sellers disburse their sales proceeds at Taplus Bisnis, the greater the chance to get prizes, “said Corin.
Corina added that the prizes consist of firstly, savings of IDR 543 million. Secondly, Tokopedia gift vouchers every month. Lastly, rewards in the form of BNI Poin+ so that the total prize prepared by the bank is Rp. 1.4 billion. The bank hopes that the award in the form of savings can be used as additional business capital.
BNI and Tokopedia also collaborate to provide various attractive promos for buyers who use BNI debit or credit cards as online payment tools for transactions on Tokopedia. Buyers and sellers who don’t have an account with them can do so online via the Tokopedia application. This process makes opening a savings account easier as there is no need to visit a branch office. Sellers also get rewards of up to IDR 46,000.
“Third-party funds that BNI collected through savings products grew by 9.6% year to date and 12.8% year on year as of September 2020,” said Corina.
To find out more on the program, visit the link here.