Brands For Less Expands to Singapore with Affordable Retail
Brands For Less, the renowned off-price retailer, officially opened its doors in Singapore on 12 September 2024, with a new store located at Jurong Point Mall. This expansion into Singapore further underscores the company’s mission to provide quality products at affordable prices. This is a commitment it has maintained across its 100 branches in the Middle East and Europe. The brand has become synonymous with offering customers access to coveted items at significantly reduced prices. Further delivering on its promise of “Smile, You Just Paid Less.”
Founded in Lebanon in 1996, Brands For Less introduced its distinctive off-price business model, which quickly gained traction. By 2000, the company had expanded into the UAE. It now operates in 35 cities across seven countries, including Saudi Arabia, Oman, Kuwait, Qatar, and Bahrain. The store’s success stems from its ability to offer discounts of up to 80% on top-tier brands. These discounts appeal to a wide range of budget-conscious shoppers. The Singapore opening is a strategic move that taps into a new market eager for quality products at competitive prices.
Brands For Less brings innovative approach to retail in Singapore
A key driver of the retailer’s success is its innovative “Treasure Hunt” concept, which ensures that the store’s inventory is continually refreshed. This approach gives customers the excitement of discovering something new every time they visit. Brands For Less also strengthens customer loyalty through its “Smile More Loyalty Program,” which offers exclusive promotions to returning customers.
In 2013, Brands For Less embraced digital transformation with the launch of an omnichannel e-commerce platform. This platform integrates online and offline shopping experiences, offering personalized promotions and recommendations based on customer insights. With over 1.3 million loyal customers and impressive engagement metrics in the UAE, the company’s digital presence has grown significantly, proving its adaptability in the evolving retail landscape.
The Singapore launch represents another milestone in Brands For Less’ global expansion. As the company continues to innovate and grow, it remains dedicated to providing shoppers with quality products at unbeatable prices, reinforcing its status as a leading player in the off-price retail sector.
