Lao Tourism Eyes Growth Through Innovation
Lao tourism is on the cusp of significant growth under the leadership of Inthy Danesavanh, the new President of the Lao Tourism Association. Inthy is a veteran in the tourism industry. Furthermore, he has long championed sustainable tourism through his company, Green Discovery Laos (GDL). GDL has played a key role in showcasing the country’s stunning natural landscapes and cultural heritage.
One of Inthy’s major initiatives is the establishment of the Tourism Marketing Promotion Chamber. This chamber will be a joint effort between the government and private operators to enhance global awareness of Laos as a travel destination. It aims to improve marketing strategies for the industry. Additionally, it seeks to tap into the country’s eco-tourism potential by leveraging its rich natural resources. This includes Laos’ 25 national protected areas and mountainous terrain.
Lao tourism faces hurdles
Inthy has also focused on overcoming hurdles in the tourism sector. He identifies the inefficient tourist declaration process, which relies heavily on paperwork, as a significant barrier. By digitizing this system, tourism operators could save both time and money. He highlights the need for better infrastructure and workforce development. Additionally, he calls for increased investment in marketing. This is essential for Laos to remain competitive with regional neighbors like Thailand, Vietnam, and China.
Labor shortages also challenge the sector, as many young Laotians leave the country for higher-paying jobs. Inthy believes tourism could solve this issue by offering competitive wages in foreign currency, thereby retaining more workers. He also emphasizes the importance of good management of Laos’ natural and cultural assets, with examples like Luang Prabang showcasing how proper oversight can enhance a destination’s appeal.
Looking forward, Inthy envisions Laos attracting more tourists from its neighboring countries. To achieve this, he advocates for special visas for digital nomads and retirees, as well as more aggressive marketing efforts to showcase Laos’ unique blend of nature and culture. With these efforts, Laos has the potential to establish itself as a premier eco-tourism destination.
