Malaysia Airlines’ frequent flyer programme, Enrich announces the launch of Enrich’s new online shopping platform called Enrich Shoppe. Enrich Shoppe is available for members in Malaysia, Singapore, Thailand and the Philippines. Miles are earned from purchases from over 500 famous e-commerce brands such as Tumi, Sephora, Michael Kors, Watsons, JD Sports, Uniqlo, Cotton On, and many more. Malaysia Airlines is partnering with RebateMango to offer the online shopping platform.
Earn More Enrich Miles
Members can instantly earn up to 10X Enrich Miles earned for every USD1 spent on Enrich Shoppe. Enrich Miles can be utilised to redeem flights and hotel stays. Seat upgrades, lounge access and other lifestyle items and services are available for redemption.
Malaysia Airlines’ Group Chief Marketing and Customer Experience Officer Lau Yin May said, “In light of the current restrictions and the MCO, online shopping has become the better alternative these days. Thus, we embarked on this collaboration with RebateMango to meet customers’ preferences. This partnership is a great opportunity for customers to earn miles while enjoying a safe shopping experience from home’s comfort. We believe this latest addition will be rewarding for our members. If you are not a member yet. Those who are not yet an Enrich member signing up as one are free. Once you sign up, you can start enjoying many exclusive benefits by Enrich!”
RebateMango Co-Founder Comments
Paul Koh, the co-founder of RebateMango, said, “Once again, we can integrate a valuable partner in the rewards space and enhance their offering to members in a cost-effective and non-tech-heavy way. Launching with Malaysia Airlines is a delight to us. We look forward to their members being able to earn more Enrich Miles whenever they shop online!“
RebateMango has already seen success in its standalone B2C platform. It is currently live in Malaysia, Singapore, Thailand and the Philippines. There are plans to expand further. Members of the RebateMango platform can choose rewards such as cashback, air miles and points. This reward choice is unique and is a significant differentiator to other platforms in this region.
The integration that RebateMango offers to partners provides them with scale in-retailer offerings. It also offers significant cost-savings in human resources to manage an online shopping platform. RebateMango’s Retailer API’s fundamental value proposition is the B2C platform that RebateMango already runs. This API sets them apart from other loyalty providers who may not provide immediate customer service support; retailer offers management or transactional rewards calculations. The integration is straightforward. The solution also allows the partner to focus on what matters, which is ancillary revenue.
Earn Double Miles during Launch
To celebrate the launch, members can expect to earn Double Enrich Miles from 8 January to 28 February 2021. Members can start shopping from their preferred online stores at Enrich Shoppe via www.malaysiaairlines.com/enrichshoppe and then log in to their Enrich account to get automatically rewarded.
Also, from 11th to 31st January 2021, Enrich will be running a social media contest for its members for a chance to win 2,500 Enrich Miles. A one (1) way flight ticket within Peninsular Malaysia is available for redemption with these points. Alternatively, one (1) night hotel stay booked via Enrich Hotels and other exclusive lifestyle vouchers, is also available.