Malaysia’s favourite entrepreneur, Khairul Aming launches Dendeng Nyet. Amasses RM1.2 Million in Sales in less than 4 minutes
In an astonishing display of entrepreneurial prowess, Khairul Aming, a Malaysian content creator and food influencer, has once again shattered records with his latest product, Dendeng Nyet Berapi. Khairul amassed a staggering RM1.2 million in sales of his Dendeng Nyet on TikTok Live Malaysia. The best part is he achieved it within a mere 3 minutes and 39 seconds of launching.
Khairul, who hails from Kelantan, Malaysia, was born on September 25, 1992. He rose to prominence as a multifaceted entrepreneur, content creator, and social media influencer. His online presence boasts an astounding 12 million followers, surpassing the combined population of Singapore, Laos, and Brunei.
Educated at SMK Ismail Petra in Kelantan, Khairul pursued a mechanical engineering degree at Vanderbilt University in Nashville, Tennessee, USA. After graduating, he began a career in the oil and gas and logistics sector in 2014. Despite early setbacks in failed clothing and healthy meal ventures, Khairul’s journey took an extraordinary turn when he founded the “Rasapop” Facebook page. It was on this page where he shared his culinary creations. Within just two years, his following grew to an impressive 500,000.
Khairul Aming launches Sambal Nyet
Khairul’s unwavering commitment and dedication were further evident during the month of Ramadan. He uploaded daily videos, amassing over a million followers. This marked the turning point in his entrepreneurial journey as he introduced his product, Sambal Nyet. Sambal is a beloved spicy chilli paste in Malaysia and Indonesia. To date, he has sold over 33 million jars of Sambal Nyet, solidifying his position as a prominent entrepreneur.
In 2023, Khairul’s global influence was recognized when he received TikTok’s Creator of the Year award. This award further validates his status as a distinguished content creator. He has now established his factories, with half of them fully automated, emphasizing investment in both product quality and his dedicated team. In a heartwarming gesture during Hari Raya, he rewarded his staff with MYR 3,000 as a bonus. Furthermore, he provided them with clothing to celebrate the festive holiday, marking the end of Ramadan in Malaysia.
Khairul’s commitment to innovation is evident in his latest achievement. On February 1, 2024, he unveiled his second product, Dendeng Nyet Berapi. This product achieved unprecedented success with 80,000 units sold online within 3 minutes and 39 seconds, amassing RM1.2 million in sales. This remarkable achievement translates to an astonishing MYR 5,500 per minute (USD 1,200 per minute).
Khairul’s story serves as a beacon of inspiration, demonstrating that with determination and purpose, success knows no boundaries in the ever-evolving world of entrepreneurship.
